FREQUENTLY ASKED QUESTIONS

We have been in the radio business for years, and here is a compilation of our best advice on how to advertise on radio.

Why should I advertise on radio?

Radio is both an extremely wide-ranging as well as very up-close means for advertising your product or service. You can get more exposure while people are at home, at work, and on the road. And over 90% of Americans listen to radio at some point during their weeks – so it is usually the most cost-effective form of mass media that you can buy!

  • Make people aware of your business
  • Drive traffic to your location
  • Promote an event such as a sale or an open house
  • Generate calls or new sales leads
  • Or anything else that helps your business

Where should I place my radio advertising?

Different programming appeals to different audiences. So before you buy, ask yourself, who is my product or service designed for? Or, who are my best customers? Or is there a new group that I am trying to reach? Just find the shows that appeal specifically to those potential customers, and place ads on them.

What is the secret to radio advertising?

The same thing with all mass media advertising: REPETITION. And when you are finished with that, try adding a little more repetition. There is a reason why you see those TV ads over and over again. And there is a reason why you know where the Pizza Hut is located and why you know what your bologna’s first name is. In other words, don’t plan to buy just one expensive Super Bowl-style ad. Buy lots of little ones, and scatter them over time. That way you will get maximum exposure for maximized results and lots of (you guessed it): REPETITION.

There must be some limit to repetition, right?

Of course there are limits. You should not run the same ad every 30 minutes: People will get bored with it. But you can have a few different ads for the same product running at the same time. To reinforce each other, however, they should sound somewhat alike: same lead-in, same tagline. And the still should not run all together in one hour. Spread them out and give them air.

How long should I advertise on the show?

A good rule of thumb is that it takes about four to six months to evaluate whether something is working. (Read about measuring results, here.)

How can I measure the results?

Easy: give listeners a unique offer available only to them. It could be as simple as “And 104.9 The Talk of Gainesville listeners can get 25% off by calling (352) 555-5555 in the next 15 minutes. Just tell them you heard about it on 104.9 The Talk of Gainesville and you will get 25% off!” It doesn’t have to be a discount – it can be a freebie, a Frisbee, or a tchotchke. Just make sure you track the referrals and sales you get from the ads. In order to judge whether it is working. (In fact, wise marketers know you should track the sources of ALL your new business.)

Is it better to advertise on talk radio?

We like to think so. When you listen to music, it is on in the background, while people are working, cooking, cleaning. On a music station, ads are an unwelcome interruption. When people listen to talk radio, however, listeners are engaged with the content, and likewise, they are not as likely to tune out ads, which are also mostly words. If you have chosen a talk show with a theme related to your product, all the better!

Why should I advertise on 104.9 The Talk of Gainesville?

Part of talk radio’s unique advantage is that it has a little something for everyone: Shows targeted to mature adults, liberals, conservatives, and every ethnicity. And talk shows heard on The Talk of Gainesville always prove to be very popular with listeners.

Why should I advertise on 104.9 The Talk of Gainesville?

Contact us at (352) 207-6059 or email info@1049thetalkofgainesville.com! We will see what you need, explain pricing and go to work for you.